Make More Money by
Telling Better Stories
Communication is not enough
You have a great product or service. Your customers are happy. But sales are slow or at a plateau. Is the answer to throw more money at SEO and digital ads? Not necessarily.
Every day, we are flooded by a tidal wave of information that fights for our attention. Cutting through that noise takes more than technology; it demands an understanding of how ideas and stories guide understanding and drive behavior.
"We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics, we forget we can create them."
-Bill Bernbach
Creative Storytelling Meets Tactical Precision
Driving sales for a company is like sailing a ship. You have to spend money on fuel to get to your destination. But if your engines are misfiring and you have holes in your hull, that money might not be enough.
My name is Alex Fox. I help business fix the engines of their marketing and plug the holes in their advertising by combining creative storytelling, brand strategy, and behavioral psychology.
Let's TalkServices
I provide bespoke, end-to-end solutions tailored to your unique needs and goals. Broadly speaking, my approach follows this three-step process:
Narrative Strategy
We begin with audience identity analysis, offensive and defensive narrative architecture, and strategic planning. These steps form the basis for everything that follows.
Creative Direction
Next, I work with your marketing team or content producers to guide the implementation of strategy in tangible form: visual identity, asset production, and storytelling across digital, print, and broadcast media, as well as in-person events.
Ongoing Support
The best message in the world won't have an impact if nobody sees it. I advise your in-house team or agency partners on how to execute campaigns that maximize narrative impact and influence.
About
I'm a marketing consultant specializing in narrative strategy. With graduate degrees in social science and intelligence analysis, and over two decades of work in digital media, marketing, and communications, I combine art, science, and real-world experience to get you the best possible results.
Who I Work With
I proudly partner with:
- Startups and small-to-medium sized businesses
- Organizations in the security, education, and innovation sectors
- Think tanks and nonprofit groups
My mission is to use media, design, and storytelling to support organizations that want to succeed through excellence and integrity. If that sounds good to you, we're likely to be a good fit.