Hi! I'm Alex Fox.

Welcome to my website

I'm currently the Creative Designer at Sawgrass Technologies.

At Sawgrass, I'm responsible for art direction, video production, and project management for global marketing, as well as internal, B2B and B2C communications.

Previously, I was the Creative Director of Blandford International.

Before that, I spent over a decade running Fury Creative, my digital video and design studio.

Scroll down to see samples of my work. Click on any gallery image to see the full piece, along with a few words about the project.

Questions? Comments? Feel free to get in touch with me at alex@furycreative.com

Alexander Fox headshot

A Few of my Favorite Projects

My key strength is versatility. Here are a few samples of work that showcase the way I can conceptualize, design, write, direct, collaborate, film, edit, code, and generally create something out of nothing.

Sawgrass Technologies

Since 2019, I've been the key content creator for Sawgrass Technologies

In addition to developing website assets, producing promotional photos and videos, and designing marketing collateral for the most profitable years in the company's history, I built a user-education portal called Sawgrass Academy, which gained over 19,000 enrollments in its first year (with zero paid advertising).

My responsibilities at Sawgrass include project management for the marketing department. This allows me to contribute to strategic planning, as well to maintain the organizational and time-management skills I honed as a creative entrepreneur.

Blandford International

From 2017 to 2019, I developed innovative marketing for Blandford International and its clients.

During my time at B.I., I created investment pitch decks, websites, and several issues of an advertorial magazine for which I wrote all the articles, took all the photos, and did all the design. I directed a variety of videos, including an award-winning (and heart-string-tugging) TV commercial for Patriot's Point Maritime Museum.

Fury Creative

From 2003 to 2017, I produced content for business and agency clients at my digital design studio, Fury Creative.

As an independent creative, I learned (sometimes, the hard way) how to create brands from scratch, how to support existing businesses, and how to collaborate with large teams to assist on projects for well-established institutions.

During my 14 years as a creative entrepreneur, I developed the ability to work quickly, accurately, and in a wide variety of styles, across a variety of digital media. From bespoke websites to promotional photography, and from printed collateral to TV commercials, I did it all.

This first phase of my career was also like a mini-MBA. By working with a tremendous variety of clients, across a myriad of industries, I learned what it takes to win work, to market a product or service effectively, and to maintain customer relationships. Most importantly, by hiring and firing freelancers, managing the costs of equipment, studio space and taxes, and keeping track of the thousand-and-one things that threaten to slip through the cracks the second you take your eye off them, I gained a deep empathy and understanding for business owners.

In short, I want business owners to succeed, because I was one myself.

About Me

I'm deeply fascinated by the way technology can be combined with creativity to communicate ideas persuasively.

I taught myself to code in GW-BASIC and PASCAL on an IBM 286 in the late '80s, and moved on to front-end web design in the '90s. I was also at the forefront of 3D animation, working with text-based 3D modeling software like POVRay.

While earning a BFA in Video & Film at the Savannah College of Art & Design, I worked as a graphic designer for a Sir Speedy print shop, and served as editor-in-chief of the student newspaper.

After graduating from SCAD in 1999, I freelanced as a creative for agencies and production companies. When my first child was born in 2003, I decided that being my own boss would allow me the flexibility to pursue my career while being present for my family. I founded Fox Commercial Media (later rebranded to Fury Creative) to let me do that.

The next 14 years were tough but rewarding. In between directing award-winning TV commercials, hand-coding websites for small businesses, and pinch-hitting for ad agencies that needed extra firepower, I wrote a couple of e-books, created an online course in microbudget filmmaking, and - most importantly - was able to focus on raising my family.

Once my kids were old enough to be in school, I decided to put the instability of self-employment behind me, and join the ranks of the gainfully employed. Since then, I've been using my entrepreneurial mindset and versatile skills as an in-house, multi-disciplinary art director ever since.

Contact Me

Want to chat? Send me an email at alex@furycreative.com